Find high-value collectors.
Turn your auction into a customer acquisition tool. All bidders who register for your auction agree to your privacy policy, allowing you to securely capture valuable collector data for future promotions.
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Generate publicity.
From unveiling a new timepiece to curating an exclusive brand moment, online auctions provide a dynamic way to engage watch collectors, building anticipation and elevating brand prestige.
Simplify collaboration.
Whether partnering with artists, influencers, or other watchmakers, Indy.auction provides a neutral platform where collaborators can direct their audience, ensuring each partner receives equal visibility and providing a seamless bidder experience.
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Support a cause.
Indy.auction offers you complete control to craft a watch auction that aligns with your mission and reflects your brand's values, whether you're supporting a charitable cause or funding your own initiative.
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Create.
Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.
Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.
Create.
Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.
Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.
Create.
Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.
Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.
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Create.
Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.
Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.
Create.
Create the right auction for your needs. Indy.auction supports public, private, live and timed online watch auctions.
Whether you're auctioning a unique one-of-a-kind timepiece to your most loyal collectors or promoting a limited edition collection to the wider public, you have complete control over who can bid and what they can bid on.
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Customise.
Maintain control over your brand identity with a fully white-label auction platform. Add your own logo, colours, and branding, whilst avoiding the risk of brand dilution often seen with traditional auction houses.
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Customise.
Maintain control over your organisation's identity with our fully customisable, white-label auction platform.
Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.
Customise
Maintain control over your organisation's identity with our fully customisable, white-label auction platform.
Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.
Execute.
Set up your watch auction with no prior experience. Indy.auction guides you through every step of the process, from customising your auction and uploading lots to setting estimates and accepting bids.
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Deliver.
Set up your fundraising auction quickly and easily, saving time compared to traditional auction methods.
No prior experience is needed. Indy.auction guides you through every step, from setup to launch, making the process simple so you can focus on what matters most: raising funds for your cause.
Automate.
Streamline post-auction logistics with automated payment management, including support for Stripe, PayPal, and Bank Transfer.
Indy.auction handles all payments for you, minimising errors, reducing delays, and ensuring a smooth transaction process for your collectors and buyers.
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Automate.
Streamline post-auction tasks with Indy.auction’s automated payment system, designed to handle every transaction with ease.
Supporting Stripe, PayPal, and bank transfers, Indy.auction ensures secure payments while reducing administrative work. Focus on your mission while the platform handles the details.
Grow.
Gain access to registered bidder data and identify high-value collectors who are actively interested in purchasing your timepieces.
Reach out to these new contacts immediately or target them in future campaigns, activations, and promotions.
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Grow.
Unlock powerful insights with Indy.auction’s data tools, giving you direct access to registered bidder information.
Identify high-value donors, engage them immediately, and strengthen relationships for future campaigns. Turn every auction into an opportunity to grow your network and secure long-term support.
Save.
Indy.auction has no setup fees or monthly subscriptions. Instead, we charge a straightforward percentage fee on sold items, with the option to pass this cost to the buyer and make the platform free-to-use.
Adapt.
Indy.auction requires no subscription, setup fees, or long-term commitment, ensuring you can remain flexible in your budgeting and strategy.
Instead, a single fee is charged on sold lots, with the option to pass this onto the buyer.
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With a team of seasoned auction experts from Christie’s, Artsy, eBay, and beyond, we can support your auction with additional services including KYC, AML, proof of funds checks, auction setup, and more.
Try a demo auction.
Experience the bidder journey and customisation options with our free Pro-Plan demo auctions. Add lots to your wishlist and place bids with no obligation to buy.
Luxury Watches
A luxury watch auction using the Standalone auction template.
VIEW THE AUCTION
Single Lot
A single lot auction from a Michelin-starred restaurant.
VIEW THE AUCTION
Luxury Handbags
A high-end fashion auction using the Standalone template.
Read More
Experiences
Unique experiences using the Standalone auction template.
VIEW THE AUCTION
Terrence Higgins Trust’s Story
Terrence Higgins Trust’s 2025 online fundraising auction was its most successful yet, raising over £73,000 for their cause.
Learn how they used Indy.auction to increase donations, engage new supporters, and simplify the auction process.