Skip to content
Close

Luxury watch auction software.

Auction watches online under your branding.
CREATE YOUR AUCTION
Indy - Watch Auction Mockup - Main Page 1

Professional watch auctions for luxury brands.

Indy.auction's white-label auction software helps global brands auction watches online with the flexibility, polish, and control they expect. Take advantage of full customisation with no third-party branding.

Watch auctions that achieve your goals without compromise.

Find high-value collectors.

Turn your auction into a customer acquisition tool. All bidders who register for your auction agree to your privacy policy, allowing you to securely capture valuable collector data for future promotions.

 

INDY Web gifs (27)

Generate publicity.

From unveiling a new timepiece to curating an exclusive brand moment, online auctions provide a dynamic way to engage watch collectors, building anticipation and elevating brand prestige.

Indy - Watch Auction Mockup - Section

Simplify collaboration.

Whether partnering with artists, influencers, or other watchmakers, Indy.auction provides a neutral platform where collaborators can direct their audience, ensuring each partner receives equal visibility and providing a seamless bidder experience.  

INDY Web gifs (28)

Support a cause.

Indy.auction offers you complete control to craft a watch auction that aligns with your mission and reflects your brand's values, whether you're supporting a charitable cause or funding your own initiative. 

 

INDY Web gifs (30)
H.Moser_Logo_cropped - White

H. Moser & Cie. auctioned their Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece with Indy.auction, raising CHF 150,000 for charity and identifying several previously unknown collectors.

Create.

Create the right auction for your needs. Indy.auction supports public, private, live and timed online watch auctions.

Whether you're auctioning a unique one-of-a-kind timepiece to your most loyal collectors or promoting a limited edition collection to the wider public, you have complete control over who can bid and what they can bid on.

INDY Web gifs (20)-1

Customise.

Maintain control over your brand identity with a fully white-label auction platform. Add your own logo, colours, and branding, whilst avoiding the risk of brand dilution often seen with traditional auction houses.

INDY Web gifs (22)

Execute.

Set up your watch auction with no prior experience. Indy.auction guides you through every step of the process, from customising your auction and uploading lots to setting estimates and accepting bids. 

INDY Web gifs (21)

Automate.

Streamline post-auction logistics with automated payment management, including support for Stripe, PayPal, and Bank Transfer.

Indy.auction handles all payments for you, minimising errors, reducing delays, and ensuring a smooth transaction process for your collectors and buyers.

 

INDY Web gifs (25)

Grow.

Gain access to registered bidder data and identify high-value collectors who are actively interested in purchasing your timepieces.

Reach out to these new contacts immediately or target them in future campaigns, activations, and promotions. 

INDY Web gifs (23)

Adapt.

Indy.auction requires no subscription, setup fees, or long-term commitment, ensuring you can remain flexible in your budgeting and strategy.

Instead, a single fee is charged on sold lots, with the option to pass this onto the buyer.

See Pricing
INDY Web gifs (24)

What our clients say.

"Many thanks for your help and support throughout the auction - it's greatly appreciated, and we've really valued your expert input. What an amazing result."

Operations Manager£1M+ Auction

"Indy.auction is a well-thought-out auction tool. The setup was easy and intuitive. We see strong potential for future activations."

Matthew MattDigital Marketing Leader, H. Moser & Cie.
Watch auction experts.

With a team of seasoned auction experts from Christie’s, Artsy, eBay, and beyond, we can support your auction with additional services including KYC, AML, proof of funds checks, auction setup, and more.

AUCTION MANAGEMENT
abstract-reality_-low-res
H.Moser & Cie. bg
H. Moser & Cie's Success
H. Moser & Cie. used Indy.auction to auction their Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece as part of a fundraising campaign, raising CHF 150,000 whilst identifying several new high-value collectors for future promotions.
READ THE STORY
HMoser_6811-1201_Streamliner_Cylindrical_Tourbillon_Alpine_BWT_Unique_Piece__Detail_B

Create your watch auction today.

GET STARTED