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Auction Software for Brands

Customisable brand auction software.
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Whether launching a new product, fundraising for a cause, or executing a brand partnership, Indy.auction empowers you to run professional auctions under your own branding while capturing valuable audience data.

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Accelerate growth with flexible brand auction software.

Grow your business.

Turn each auction into a powerful customer acquisition tool. Every registered bidder on Indy.auction agrees to your Privacy Policy, granting you access to buyer contact information for future marketing.

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Generate publicity.

From launching a new product to delivering an exclusive brand experience, Indy.auction offers a dynamic way to engage your audience, build anticipation, and elevate brand prestige through online auctions.

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Collaborate easily.

Whether working with artists, influencers, or industry partners, Indy.auction makes collaboration easy. With a single neutral campaign destination, Indy.auction provides each collaborator with equal visibility, simplifying the process while bidders enjoy a seamless auction experience.

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Make an impact.

Design a branded auction that reflects your vision and mission. Whether supporting a cause or funding your own charitable initiative, the platform adapts to your goals.

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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

 Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

 Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

Auction templates

Create.

Design your auction to fit your needs. Indy.auction supports public, private, live and timed online auctions, with professional high-quality templates for single-item and multi-item events.

Whether you're hosting an exclusive brand auction for loyal customers or promoting a new collection to a broader audience, you control who can bid and what they can bid on. 

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Customise.

Retain full control over the way your brand is presented with a fully customisable, white-label auction platform.

Tailor every detail, from logos and colour schemes to auction terms and conditions, ensuring your branding remains front and centre.

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Customise.

Maintain control over your organisation's identity with our fully customisable, white-label auction platform.

Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.

Customisation

Customise

Maintain control over your organisation's identity with our fully customisable, white-label auction platform.

Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.

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Execute.

Set up your brand auction quickly and easily, saving time compared to traditional auction houses and requiring no prior experience. 

The platform guides you through every step of the process so that you can focus on what matters: your product, your brand, and your audience.

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Deliver.

Set up your fundraising auction quickly and easily, saving time compared to traditional auction methods.

No prior experience is needed. Indy.auction guides you through every step, from setup to launch, making the process simple so you can focus on what matters most: raising funds for your cause.

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Automate.

Make post-auction management effortless with Indy.auction's automated payment system supporting Stripe, PayPal, and Bank Transfer. 

The platform handles all payment processing, ensuring accuracy, eliminating delays, and providing a smooth and efficient transaction experience.

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Automate.

Streamline post-auction tasks with Indy.auction’s automated payment system, designed to handle every transaction with ease.

Supporting Stripe, PayPal, and bank transfers, Indy.auction ensures secure payments while reducing administrative work. Focus on your mission while the platform handles the details.

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Grow.

Gain valuable insights through Indy.auction's dedicated analytics dashboard, providing access to registered bidder information and helping identify high-value customers.

Engage with these new customers immediately or target them in future marketing campaigns and promotions, building lasting relationships and driving future sales.

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Grow.

Unlock powerful insights with Indy.auction’s data tools, giving you direct access to registered bidder information.

Identify high-value donors, engage them immediately, and strengthen relationships for future campaigns. Turn every auction into an opportunity to grow your network and secure long-term support.

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Save.

Indy.auction has no setup fees or monthly subscriptions. Instead, we charge a straightforward percentage fee on sold items, with the option to pass this cost to the buyer and make the platform free-to-use.

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Save on fees.

Indy.auction has no setup fees or monthly subscriptions, offering maximum flexibility for brand auctions. Instead, a simple, single percentage fee is charged on sold lots, with the option to pass this cost onto the buyer.

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What our clients say.

"Indy.auction is a brilliant platform for us. We are all about the personal service and we're able to upload our own branding. We are able to put our pink scene on it, and the artists keep feeding us lots of information and it is effortless to upload."
Sam JacobsFuture Dreams

"Many thanks for your help and support throughout the auction - it's greatly appreciated, and we've really valued your expert input. What an amazing result."

Operations Manager£1M+ Auction

"The team has been exceptionally helpful and professional in guiding, facilitating and pushing our auction. It couldn't have been a better experience."

Jack TroddBrushes with Greatness

FOCUS ON WHAT MATTERS MOST

Raising funds for your cause.

Create

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

 
Customise

Maintain control over your organisation's identity with our fully customisable, white-label auction platform. Personalise every detail and avoiding the brand dilution common with other platforms whilst protecting your mission and values.

 
Deliver

Set up your fundraising auction quickly and easily, saving time compared to traditional auction methods. No prior experience is needed. Indy.auction guides you through every step, making the process simple so you can focus on what matters most: raising funds for your cause.

 
Automate.

Streamline post-auction tasks with Indy.auction’s automated payment system, designed to handle every transaction with ease. Supporting Stripe, PayPal, and bank transfers, Indy.auction ensures secure payments while reducing administrative work. Focus on your mission while the platform handles the details.

 
 
Grow

Unlock powerful insights with Indy.auction’s data tools, giving you direct access to registered bidder information. Identify high-value donors, engage them immediately, and strengthen relationships for future campaigns. Turn every auction into an opportunity to grow your network and secure long-term support.

 
Save Indy.auction has no setup fees or monthly subscriptions. Instead, we charge a straightforward percentage fee on sold items, with the option to pass this cost to the buyer and make the platform free-to-use.  
Brand auction experts.

With experience from Christie’s, Artsy, eBay, and more, the Indy.auction team is made up of experts in branded auctions providing end-to-end auction services, including KYC, AML, auction setup, marketing, and logistics support.

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H.Moser & Cie.'s Success
H.Moser & Cie. used Indy.auction to auction their unique Streamliner Cylindrical Tourbillon Skeleton Alpine timepiece as part of a fundraising campaign, raising CHF 150,000 whilst simultaneously identifying new high-value collectors for future promotions.
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Begin your brand auction journey, today.

With years of experience as fundraising auctioneers, our team is dedicated to supporting the success of your auction. Having worked extensively with nonprofits, galleries, and museums, we understand the unique needs of fundraising events and are committed to helping you raise the most for your cause.

We offer several auction services, including KYC, AML, and Proof of Funds checks, as well as auction setup, marketing, and logistics support.

Explore our fundraising auction management services today and let our experience work for you.

Anastasya Martynova - Dancing Thistles - THT 2025

Terrence Higgins Trust’s Story

Terrence Higgins Trust’s 2025 online fundraising auction was its most successful yet, raising over £73,000 for their cause.

Learn how they used Indy.auction to increase donations, engage new supporters, and simplify the auction process.

Contact us today for more information about how Indy.auction can support your fundraising goals, align with your mission, and help you make a difference.

Learn more about how indy has helped fundraise over £10m for charities, galleries, and museums.