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Join the World Food Auction 2025

Uniting the hospitality industry to fight hunger.

Register your interest

The World Food Auction is a global fundraising event where the world’s favourite chefs, restaurants, and food brands host their own auctions of one-of-a-kind food experiences and exclusive products — all to support food-related charities this World Food Day. Taking part is easy, free, and open to everyone.

Auction a home dining experience, chef’s table, exclusive product offering, or something entirely unique. Choose a food-related charity close to your heart and help make a life-changing impact this World Food Day, 16 October 2025.

Supported by global restaurants and hunger-related organisations.

A global charity auction fighting against world hunger.

2.3 billion faced moderate or severe food insecurity in 2024.
295 million faced acute food insecurity in 2024.
1 in 5 are chronically undernourished in Africa alone.

Together, we can combat the global hunger crisis.

Hundreds of millions of people face food insecurity every day, many without knowing where their next meal will come from.

World Food Auction 2025 invites you to join a global effort to fight hunger. By auctioning unique dining experiences, private events, or limited-time offers, you can raise money for food-related charities of your choice.

Getting involved is simple.

  • Join our global hospitality movement working to reduce hunger.

  • Raise funds for a food-related charity by auctioning exclusive experiences or offers.

  • Set up a branded auction in minutes, with no cost to take part.

How it works.

 

Make a difference in four easy steps.

1
Create your auction.
Sign up for a free account with Indy.auction. Create your auction, add your branding, upload your auction lots, and set the end date as World Food Day (16th October).
2
Take part for free.

Add a 9% buyer's fee to pass all platform costs onto winning bidders, making it completely free for you to take part in the initiative. Go live and start accepting bids in a single click.
3
Get in touch.

Register your interest and get featured in the dedicated World Food Auction marketing campaign, including PR, newsletters, socials, and a dedicated landing page.
4
Donate the proceeds.

Promote your auction to maximise your impact. Collect funds automatically through Indy.auction and donate what you raise to a food-related charity of your choice.
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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

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Create.

Shape your auction to meet your fundraising goals. Indy.auction supports public, private, live, and timed silent auction fundraisers with flexible templates for single-lot and multi-lot sales.

Whether you're organising an exclusive auction for top donors or reaching a broader audience to support your cause, you decide who can participate and what is available.

Auction templates

Make a difference in four easy steps.

1. Create your auction.

Start by setting up a free Indy.auction account. From there, you create your auction, add your branding, upload your lots, and set your auction dates.

Get Started
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2. Make it free.

Pass the software costs onto buyers by adding a 6-9% buyer’s fee. This keeps it completely free for your business. Go live with a single click and start accepting bids.

Explore the Help Centre
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Customise.

Maintain control over your organisation's identity with our fully customisable, white-label auction platform.

Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.

Customisation

Customise

Maintain control over your organisation's identity with our fully customisable, white-label auction platform.

Personalise every detail, from logos and colour schemes to auction terms and conditions, avoiding the brand dilution common with other platforms whilst protecting your mission and values.

Customisation

3. Get in touch.

Register your interest to be featured in the World Food Auction campaign. We’ll include your auction in dedicated PR, newsletters, social content, and the campaign landing page.

Register Your Interest
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Deliver.

Set up your fundraising auction quickly and easily, saving time compared to traditional auction methods.

No prior experience is needed. Indy.auction guides you through every step, from setup to launch, making the process simple so you can focus on what matters most: raising funds for your cause.

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4. Donate the proceeds.

Promote your auction to your audience and track the bids as they come in. Winning bidders pay through the platform to your Stripe or PayPal account, allowing you to personally make the donation to your chosen charity.

Read the FAQs
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Automate.

Streamline post-auction tasks with Indy.auction’s automated payment system, designed to handle every transaction with ease.

Supporting Stripe, PayPal, and bank transfers, Indy.auction ensures secure payments while reducing administrative work. Focus on your mission while the platform handles the details.

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Grow.

Unlock powerful insights with Indy.auction’s data tools, giving you direct access to registered bidder information.

Identify high-value donors, engage them immediately, and strengthen relationships for future campaigns. Turn every auction into an opportunity to grow your network and secure long-term support.

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Save.

Indy.auction has no setup fees or monthly subscriptions. Instead, we charge a straightforward percentage fee on sold items, with the option to pass this cost to the buyer and make the platform free-to-use.

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Take part in this year's auction.

For more information, explore our FAQs.

 

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Frequently asked questions.

What is the World Food Auction?

The World Food Auction is a global fundraising campaign, organised by Hawksmoor, Purpose Union, and The Auction Collective, where restaurants and food-related organsiations auction experiences, meals, or special items to raise funds for hunger relief charities as part of World Food Day (16 October).
How do we take part?
  1. Decide what you'd like to auction.
  2. Select a charity working to end hunger.
  3. Run your auction using Indy.auction, a product of The Auction Collective.
  4. Your auction will be promoted in the World Food Auction marketing campaign.
  5. Winning bidders pay directly to your Stripe or PayPal account so you can personally make the donation to your chosen charity. 
What can we auction?

Anything you like – a special meal, behind-the-scenes experience, chef’s table, a year’s worth of free desserts… be creative. The more unique, the better.
Can we choose our own charity?

Yes. You're free to select any registered charity that supports hunger relief, food insecurity, or related causes — local or global.

To cover the running costs of the campaign, The Auction Collective are donating 50% of the platform fee to Action Against Hunger, the World Food Programme, and Hackney Food Bank. You are welcome to do the same, or to select a suitable charity of your own.
When should our auction start and end?

Auctions can run anytime between 6–17 October 2025, with World Food Day on 16 October as the campaign’s focal point.
How long should our auction last?

We recommend 7–14 days for maximum exposure, but it’s up to you. You choose your own auction start and end times.
What does it cost to take part?

Nothing - There is a 9% auction platform fee, which covers the cost of running the auction, but you can pass this on to the winning bidder when setting up your auction. This will make it completely free for you to take part. There are no other costs.

To cover the running costs of the campaign, The Auction Collective are donating 50% of the platform fee to Action Against Hunger, the World Food Programme, and Hackney Food Bank. You are welcome to do the same, or to select a suitable charity of your own.
How do winning bidders pay?

Winning bidders pay through your auction page once the auction has finished.

Payments go directly to your Stripe or PayPal account. You then donate the proceeds to your chosen charity.
Will we get help setting our auction up?

Yes. We’ll provide step-by-step guidance, demo examples, and marketing templates to help you set everything up smoothly.
Will our restaurant be promoted?

Yes! Your auction will appear on the official World Food Auction page and be featured in our campaign marketing and press outreach.
Can we include more than one auction lot? Absolutely — you can offer multiple lots (e.g. different experiences or dates), all under your own branding.