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Case study

 

H. Moser & Cie. and BWT raised CHF 150,000 for Aqua Pearls whilst reaching new high-value collectors.

A Luxury Watch brand

Auctioning a unique watch.

For fundraising, brand visibility, and collector discovery

Raising CHF 150,000 for Aqua Pearls.

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Case study

 

H. Moser & Cie. raised CHF 150,000 for Aqua Pearls whilst reaching new high-value collectors.

H. Moser & Cie. partnered with Alpine Motorsports to launch the Streamliner Cylindrical Tourbillon Skeleton Alpine in two editions: 100 pieces in blue and 20 in pink.


In collaboration with BWT, BWT Alpine Formula One Team’s title sponsor, they also produced an additional unique piece to be auctioned for Aqua Pearls, a private non-profit foundation established by BWT, supporting its mission to provide access to clean water worldwide.

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The Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece, crafted specifically for the campaign, featured a blue DLC treatment to reflect the purity of water and embody the goal of the activation.

The goal.

- Raise funds for Aqua Pearls.

- Identify new collectors beyond H. Moser & Cie.'s existing client base.

- Conclude the auction on World Water Day.

The goal.

- Raise funds for Aqua Pearls.

- Identify new collectors beyond H. Moser & Cie.'s existing client base.

- Encourage support for a meaningful cause.

- Conclude on World Water Day.

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H-Moser

With Indy.auction, H. Moser & Cie. benefitted from the flexibility to choose auction dates aligned with its strategy, as well as access to valuable underbidder insights. Unlike standard solutions, the platform is designed to reflect the brand’s universe with full control over presentation and curation — an experience tailored to the expectations of discerning collectors.

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                       Strap customisations for the Streamliner Cylindrical Tourbillon Skeleton Alpine Unique Piece

Indy.auction empowered H. Moser & Cie. to run their first in-house auction with confidence, providing a dedicated advisor to guide strategy, pricing, and setup.

The team built a fully branded, single-lot auction with high-quality visuals andsupported by bespoke platform enhancements. Registration was simple for collectors worldwide, while Indy.auction's marketing outreach and curated network of luxury watch buyers drove traffic and new bidder activity.

The solution.

 

Indy.auction gave H. Moser & Cie. the tools and support to run their first in-house auction with confidence, backed by a dedicated auction expert to assist with setup, best practices, promotion, and more.

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Auction support

We provided a dedicated auction advisor who helped the H. Moser & Cie. team create an auction strategy that would maximise final value, including optimal starting price suggestions, bespoke assistance, and consistent availability.
Targeted audience outreach

We shared the auction with a curated list of high-intent luxury watch buyers in our marketing network, driving traffic, registrations, and new bidder activity.
Marketing support

Our auction marketing team worked with H. Moser & Cie. to ensure messaging, timing, and social media activity aligned with their campaign goals.
Custom platform enhancements

Our technical team implemented bespoke updates to serve the needs of H. Moser & Cie.’s auction, including video functionality.
Intuitive setup

Indy.auction enabled the H. Moser & Cie. team to build a fully branded, single-lot auction with rich visual and technical presentation of the timepiece, including high-resolution imagery, embedded video, and descriptions detailing the unique specifications of the watch.
Seamless bidder registration

The registration process was streamlined for H. Moser & Cie.’s global collector base, with a seamless sign-up experience, ensuring frictionless participation without compromising on control.

The challenge.

Raise funds for Aqua Pearls.
  • Raise funds for Aqua Pearls.
  • Use the auction to build visibility through press and brand storytelling.
  • Identify new collectors beyond their existing client base.
  • End the auction on World Water Day to align with the auction’s mission.

Traditional auction houses lacked the flexibility to offer specific auction dates or give H. Moser & Cie. access to underbidder data, while off-the-shelf auction platforms lacked the brand control and presentation options that luxury collectors expect. An auction house partner recommended Indy.auction to solve these challenges.

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The solution.

Indy.auction enabled H.Moser & Cie. to take full ownership of their auction while providing hands-on support throughout.

TOUCH
Auction support We provided a dedicated auction advisor who helped the H.Moser & Cie. team create an auction strategy that would maximise final value, including optimal starting price suggestions and bespoke assistance.
TOUCH
Targeted audience outreach We shared the auction with a curated list of high-intent luxury watch buyers in our marketing network, driving traffic, registrations, and new bidder activity.
TOUCH
Marketing Support Our auction marketing team worked with H.Moser & Cie. to ensure messaging, timing, and social media activity aligned with their campaign goals.
TOUCH
Custom platform enhancements Our technical team implemented bespoke updates to serve the needs of H. Moser & Cie.’s auction, including video functionality.
TOUCH
Intuitive Setup Indy.auction enabled the H. Moser & Cie. team to build a fully branded, single-lot auction with rich visual and technical presentation of the timepiece, including high-resolution imagery, embedded video, and descriptions detailing the unique specifications of the watch.

The solution.

Indy.auction enabled H.Moser & Cie. to take full ownership of their auction while providing hands-on support throughout.

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Auction support

We provided a dedicated auction advisor who helped the H.Moser & Cie. team create an auction strategy that would maximise final value, including optimal starting price suggestions and bespoke assistance.

Targeted audience outreach

We shared the auction with a curated list of high-intent luxury watch buyers in our marketing network, driving traffic, registrations, and new bidder activity.

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Marketing support

Our auction marketing team worked with H.Moser & Cie. to ensure messaging, timing, and social media activity aligned with their campaign goals.

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Custom platform enhancements

Our technical team implemented bespoke updates to serve the needs of H. Moser & Cie.’s auction, including video functionality.

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Intuitive setup

Indy.auction enabled the H. Moser & Cie. team to build a fully branded, single-lot auction with rich visual and technical presentation of the timepiece, including high-resolution imagery, embedded video, and descriptions detailing the unique specifications of the watch.

The results.

"It is unusual for a piece this expensive to be won by a new collector who was previously unknown to us.

That was a notable highlight."

Michael MattMarketing Manager, H. Moser & Cie.
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The timepiece sold for CHF 150,000, with proceeds going directly to Aqua Pearls’ clean water initiatives.

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The winning bidder was a previously unknown collector, now engaged with the brand.

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A second new collector placed multiple competitive bids.

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H.Moser & Cie. are able to reach out to underbidders and establish relationships with these newly identified high-value clients.

"Indy.auction is a well-thought-out auction tool. The setup was easy and intuitive. We see strong potential for future activations."


Michael Matt    |    Digital Marketing Leader, H. Moser & Cie.

Beyond the sale, the auction’s success reinforced H.Moser & Cie.’s positioning as an innovator willing to blend heritage craftsmanship with modern direct-to-collector experiences.

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