The best eBay alternatives depend on who you are as a seller. Occasional sellers clearing personal items have plenty of free options, from Vinted to Facebook Marketplace. Commercial sellers, including brands, dealers, galleries, and collectors who sell regularly, have different needs: lower fees, their own branding, and a direct relationship with their buyers.
This guide compares 10 sites like eBay for sellers in the UK and beyond. It's written by the team behind Indy.auction, built by The Auction Collective, whose people have backgrounds at Christie's and eBay itself. Indy.auction appears first, and it's the only auction option on the list: the other nine are fixed-price and local selling platforms.
eBay still has one of the largest buyer audiences online, but it isn't the right fit for every seller or every item. The most common reasons sellers look elsewhere are:
| Platform | Best for | How sellers pay |
|---|---|---|
| 1. Indy.auction | Commercial sellers who want their own branded auction and buyer data | Fee on sold lots only, can be passed to buyers |
| 2. Vinted | Second-hand clothing, accessories, and homeware | No seller fee, buyers pay a fee |
| 3. Etsy | Handmade, vintage, and craft supplies | Listing, transaction, and payment fees |
| 4. Facebook Marketplace | Local sales, especially bulky items | Free for local sales |
| 5. Gumtree | Local UK sales, from furniture to vehicles | Free for most private listings |
| 6. Shpock | Local and shipped UK sales through an app | Free to list, fees on some sales |
| 7. Amazon | New and branded products at scale | Plan fee plus referral fees |
| 8. Vestiaire Collective | Pre-owned luxury fashion | Commission on sales |
| 9. Back Market | Refurbished electronics from professional sellers | Commission on sales, for approved sellers |
| 10. Shopify | Brands and makers building their own online shop | Monthly subscription plus payment fees |
Indy.auction lets you run your own auction on your own branded site. Instead of listing among millions of other items, you launch a dedicated auction under your name, invite your audience, and let competitive bidding set the price. It's built for commercial sellers: brands, dealers, galleries, artists, collectors, and organisations who sell regularly or have items worth bidding on.
Why it's a better fit than eBay for commercial sellers:
In practice: H. Moser & Cie. sold a unique timepiece through its own Indy.auction site for CHF 150,000, and the winning bidder was a collector previously unknown to the brand. The artist Nick Gentry raised over £20,000 in a studio sale, finding several new high-value buyers.
Consider: Indy.auction isn't built for clearing a wardrobe or selling one-off household items. It works best when you have an audience to promote your auction to, and items worth competing for. See the pricing page for plan details.
Vinted is a marketplace for second-hand clothing, shoes, accessories, and homeware, with a large and growing UK audience.
Who it suits: private sellers clearing clothes and everyday items.
How sellers pay: there's no seller fee. Buyers pay a fee at checkout instead, and postage is paid by the buyer.
Consider: prices are fixed and buyers expect bargains, so it suits volume and value rather than high-value or unique items.
Etsy is a marketplace for handmade goods, vintage items, and craft supplies, with a global audience of buyers looking for something distinctive.
Who it suits: makers, small brands, and vintage sellers with a steady range of products.
How sellers pay: a listing fee per item, a transaction fee on each sale, and payment processing fees. Check Etsy's current fee pages for your country.
Consider: your shop sits within Etsy's design and search, alongside similar sellers, and buyer relationships stay on the platform.
Facebook Marketplace lets people buy and sell locally through Facebook, with listings shown to nearby users.
Who it suits: private sellers with bulky or everyday items that are easier to collect than post.
How sellers pay: local sales are free.
Consider: it's built for quick local sales, so it's less suited to high-value items, businesses building a brand, or buyers outside your area.
Gumtree is a long-standing UK classifieds site covering everything from furniture and electronics to vehicles, jobs, and property.
Who it suits: private sellers and local businesses selling to buyers nearby.
How sellers pay: most private listings are free, with paid options to promote a listing and fees in some categories.
Consider: sales are usually arranged and paid for directly between buyer and seller, so you manage collection, payment, and any issues yourself.
Shpock is a UK marketplace app for second-hand items, combining local collection with optional delivery.
Who it suits: private sellers who want a simple app for local and shipped sales.
How sellers pay: listing is free, and fees can apply to sales that use Shpock's payment and delivery service. Check Shpock's current pricing.
Consider: its audience is smaller than the largest marketplaces, and it's focused on everyday items rather than specialist ones.
Amazon's marketplace lets third-party sellers list products alongside Amazon's own, with access to a huge buyer base and optional fulfilment services.
Who it suits: businesses selling new, branded, or repeatable products at volume.
How sellers pay: a selling plan, either a per-item fee or a monthly subscription, plus referral fees that vary by category, and fulfilment fees if Amazon handles delivery.
Consider: listings compete heavily on price, and Amazon controls the customer relationship, so it's not a natural home for one-off or high-value pieces.
Vestiaire Collective is a marketplace for pre-owned luxury fashion, bags, jewellery, and watches, with authentication options for buyers.
Who it suits: private and professional sellers of designer and luxury fashion.
How sellers pay: a commission on each sale, which varies by item price. Check Vestiaire Collective's current seller fees.
Consider: items sell at fixed prices under Vestiaire Collective's brand, and you don't keep a relationship with the buyer.
Back Market is a marketplace for refurbished electronics, from phones and laptops to games consoles, sold by professional refurbishers.
Who it suits: businesses that refurbish and sell electronics at volume.
How sellers pay: a commission on each sale, for sellers approved to join.
Consider: it's only open to professional sellers, and quality standards and warranties are set by the platform.
Shopify lets you build your own online shop on your own domain, with your own design, product pages, and checkout.
Who it suits: brands and makers with a regular range of products and the time to drive their own traffic.
How sellers pay: a monthly subscription, plus payment processing fees and the cost of any apps you add.
Consider: you own the brand and the customer relationship, but fixed prices don't capture what your most interested buyers would pay for rare or unique items. Many brands combine a shop with a branded auction for limited releases and one-off pieces.
It depends on what you sell. Vinted suits second-hand clothing, Etsy suits handmade and vintage items, and Facebook Marketplace and Gumtree suit local sales. For commercial sellers with unique or high-value items and an audience of their own, Indy.auction lets you run your own branded auction and keep your buyer data.
For most private sellers, yes. Since October 2024, UK private sellers have paid no final value fee on most categories, with vehicles the main exception. Business sellers still pay a final value fee by category, a per-order fee, and a regulatory operating fee, plus VAT.
Not any more. eBay completed its acquisition of Depop in July 2026, so Depop is now part of eBay. It continues to run under its own brand.
Yes. White-label auction software such as Indy.auction lets you create a branded auction site, upload lots, set your bidding rules, and collect payment, without a developer or a marketplace in between.
Not in a way you can use freely. eBay's rules restrict contacting buyers to sell outside the platform. On Indy.auction, you keep the contact details of every winning bidder and underbidder, with GDPR-compliant exports.
If you sell regularly and have items worth bidding on, you don't need to compete for attention on a marketplace. Indy.auction gives you your own branded auction site, the data for every bidder and underbidder, and no setup or subscription fees.
Run your next auction on Indy.auction. Create your auction in minutes, or explore a demo auction to try the bidder experience first.