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Professional auction software, available to everyone.

Customise your online auction and go live for bidding in minutes — no setup fees, coding or auction experience required.


Your auction, your way. Customise your page design, URL, registration requirements, bidding rules, privacy policy and more. Or simply use the ready to go default options.

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Bidder UX

A seamless bidder experience with one-click bidding, wish lists, lot filters, custom outbid messaging, Google sign-on options, professional gamification and more.

Bidder UX - Laptop Iphone 2.0


The all-in-one online auction platform: Monitor your bidders, underbidders, page traffic, and global engagement through real-time analytics dashboards, complete with opt in marketing lists and GDPR-complaint exports. 

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No setup fees. No minimum fees.
Just a simple percentage charged on sold lots, but with the option to pass this onto the winning bidders at checkout.


1 auction (max 10 lots)
Google and Facebook sign in for bidders
Winning bidder and underbidder details

Ideal for running a one-off auction with the bare essential auction functionality.


Everything in Free plus:
Unlimited auctions
Option to pass on fees to buyers
Stripe and Paypal integrations
Customisable bidder email notifications
All the basics for a seamless auction process, from bidder registration to payments.


On request
Everything in Pro plus:
Bespoke integrations and UX features
Custom built auction websites and marketplaces
Live stream auctions
Dedicated design and engineering team 
Auction management 
A bespoke service, from adding custom features and workflows to building your own auction site. 

More bids, less stress

An online auction platform anyone can use. Launch, monitor and complete your online auctions all in one place.

IND_Customisation_icon_100x100 Customisation
Customisation Make it your auction. Customise the page design, registration requirements and bidding rules, or simply use the ready-to-go default setup.
IND_Advice_icon_100x100 Auction Advice
Auction Advice Learn the best way to run your online auction with industry-experienced advisors, help centre articles, videos and newsletters. 
IND_Data_icon_100x100 Analytics
Analytics Monitor all data through real time auction and page analytics dashboards, complete with GDPR-compliant exports.
IND_Payments_icon_100x100 Payments
Payments Send payment requests in one click and receive them directly into your Stripe or Paypal account. 
IND_Bids_icon_100x100 Bidder UX
Bidder UX
Create a seamless bidder experience with one-click bidding, wishlist features, auction filters, customised outbid messaging and single-sign on registration options. 
IND_Marketing_icon_100x100 Marketing
Apply to be featured in The Auction Collective's curated marketing campaigns for Indy sellers. 

How to Get Started

Part 1
Create an account to get started now, or speak with one of our Auction Advisors.
Part 2
Customise your auction site, upload your lots and go live for bidding whenever you are ready.
Part 3
Learn from our experienced advice on marketing auctions, then go live for bidding.
Indy Biege (#EAEDE4)

Feedback on our auction advice

The Auction Collective are amazing at giving advice. They're so thoughtful, bringing loads of experience and wisdom to the table, and really honing in on the specific requirements of our unique offering. Their advice helped ensure we maximised on the opportunity. Plus they're lovely people to spend time with! 

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Philip CowellGood Chance Theatre

The team has been exceptionally helpful and professional in guiding, facilitating and pushing our auction. It couldn't have been a better experience.

Jack Trodd
Jack TroddBrushes with Greatness

Many thanks for your help and support throughout the auction - it’s greatly appreciated, and we’ve really valued your expert input. What an amazing result!

Operations Manager£1M+ Auction

Online Auction Resources

Learn from our team’s first-hand experience at some of the world’s best auction sites, including Christie’s and eBay, with our library of silent auction ideas, advice and online auction resources.


What Sells Well at Auction

The formula for a successful auction is simple - price and scarcity. This article explains the theory behind the formula and shares examples of its successful execution to help you curate the perfect white glove auction.

What are estimates and reserves?
Watch our short video below which explains what estimates and reserves are. 

Auction Advice

Learn how to run successful online auctions from our first-hand experience at some of the world’s best auction sites including Christie's and eBay.

From advice on how to promote an online auction to creative silent auction ideas, be guided through the process with proven strategies and tips.

Online Auction

Learn from our team’s first-hand experience at some of the world’s best auction sites, including Christie’s and eBay, with our library of silent auction ideas, advice and online auction resources.


Can anyone use

Yes - as long as you are not selling any prohibited items, anyone can use Charities, brands, individuals and community groups can use the auction platform for both online fundraising and commercial auctions.

Both the admin portals and bidder interfaces have been designed to support online charity auctions and for-profit auctions.

Do you help with live auctions? is one of several products from The Auction Collective including: 

  • In-person auction support
  • Livestream auction software (join the wait list)
  • Auctioneers 
  • Auction Marketing
  • Auction Management

For more details, head to The Auction Collective or contact

Is marketing included?

The Auction Collective and its partners promote a curated selection of the best auctions run on

Everyone running an auction on benefits from our online auction resources which include: tips on how to run an auction, fundraising auction ideas and the best way to promote your auction.

Sellers on the Pro plan also have a dedicated Auction Advisor who will work with you and our marketing team to advise on the best marketing strategy for your auction.

For more details contact:

What is The Auction Collective? is a white-label online auction software from The Auction Collective.

The Auction Collective also promotes a curated selection of the best auctions being run through the platform.

How do I set up an online auction?

Whether an online auction for charity (a benefit auction) or a commercial auction, setting up is very easy just speak with one of our Auction Advisors.

As soon as you create your account, you can start customising your auction pages and adding your auction lots. Then once your account has been validated, you can go live for bidding. 

Which countries does support? can be used to run online auctions anywhere in the world.
Auctions can be run in one of 10 currencies: Great British Pounds, United States Dollars, Euros, Hong Kong Dollars, Japanese Yen, Singapore Dollars, Australian Dollars, Canadian Dollars, Indian Rupee and Swiss Francs.
The software has a simple registration process for bidders designed to support an international audience of sellers and buyers.
What is a silent auction?

A silent auction, also referred to as a Timed Auction, Online Auction, Online-Only Auction or Digital Auction, distinguishes itself by the absence of an auctioneer.

A silent auction works with bidders placing online bids within a set time frame.

At we prefer the term Timed Auction as we also support online live-stream auctions (join the wait list here).

Still have questions? We're here to help. 

Featured video: Luke Eastop, UK based Ceramicist,